On July 8th, the Publicity Section of the Municipal Agricultural Machinery Office held the second exchange event of the “Agricultural Machinery Benefits Farmers – Cloud Collaboration” mass live-streaming promotion campaign. They organized relevant officials from key enterprises of the city’s alliance, including Heilongjiang Beidahuang Kenzheng Agricultural Machinery Equipment Co., LTD., Heilongjiang Chongxing Machinery Equipment Co., LTD., and Jiamusi Huir Rubber and Plastic Co., LTD., to visit the Debont live-streaming base to observe the operation situation on the spot.
To thoroughly implement the deployment of the rural revitalization strategy, the Publicity Section of the Municipal Agricultural Machinery Office will focus on promoting the “Agricultural Machinery Benefits Farmers, Cloud Collaboration” mass live-streaming promotion campaign in 2025. It will organize agricultural machinery enterprises in our city to conduct publicity and sales through self-media live-streaming.
At the beginning of the year, key agricultural machinery enterprises such as Jichi Tractor, Zhongwei Agricultural Machinery and Debont were organized to hold a symposium on the work of live-streaming agricultural machinery for all. A tripartite collaboration mechanism of “government guidance + enterprise subject + channel promotion” was established to seize the development opportunity of self-media and promote the online sales of agricultural machinery in the alliance. After the meeting, the two companies, Jichi Tractor and Debont, have achieved a leapfrog development from nothing to something and then to growth and expansion.
This exchange activity achieved remarkable results through three major measures: First, a special discussion on the construction of the live streaming team was held to share advanced experience in operation and management; Second, build an alliance live streaming collaboration system and establish a regular experience exchange system. Third, formulate a differentiated development roadmap and clarify the live-streaming positioning of each enterprise. Through this event, the enterprise’s new media marketing capabilities have been effectively enhanced. Moreover, by means of the innovative model of “Internet + agricultural machinery”, a new publicity platform for agricultural modernization has been created, contributing publicity power to the high-quality development of the agricultural machinery industry in the next step.
